In the spring of 2014, Renee stood at a crossroads. That year, she quit her job at an international fashion brand and founded her clothing brand, Rongdaxin, with a desire for individuality and innovation. It means the brand will integrate multiple cultures, achieve spiritual resonance, and allow each piece of clothing to tell a unique story.

2014-2016 was a difficult period for the Rongdaxin brand to start. Renee faced challenges in funding, supply chain, market awareness, etc. But these difficulties tempered her will and made her more determined to believe in the brand. She began to study the market in-depth and understand the needs of consumers. At the same time, she also focused on the construction of brand stories so that each season's clothing design revolved around a core theme and told different cultural stories.

From 2017 to 2019, Rongdaxin ushered in breakthrough growth. Through precise social media marketing, the brand gradually gained recognition from young consumers. Renee also boldly tried cross-border cooperation and launched a limited series with artists and designers. These innovative measures not only increased the brand's popularity but also enriched the brand's cultural connotation. During this period, Rongdaxin's clothing began to appear on the stage of major fashion weeks and became the new darling of the fashion industry.

From 2020 to 2024, Rongdaxin entered the brand maturity period. Faced with the challenges of the global epidemic, Renee led the team to actively transform, increase investment in the online market, and provide consumers with a new shopping experience through innovative technologies such as live broadcasts and virtual fitting rooms. During this period, Rongdaxin not only achieved commercial success but also took essential steps in social responsibility, launching an environmentally friendly series using sustainable materials and being committed to reducing the fashion industry's impact on the environment.

Renee's ultimate vision is to build Rongdaxin into a fashion brand with global influence, not only pursuing innovation and individuality in design but also playing a leading role in social responsibility. She hopes to connect different cultures through Rongdaxin, promote global communication and understanding, and make fashion a language that conveys love and peace. Rongdaxin's ultimate goal is to become a model of the integration of fashion and culture, providing consumers with high-quality, story-telling clothing and becoming a force to promote social progress and make fashion a positive lifestyle. In the coming days, Rongdaxin will continue to explore and innovate and use each piece of clothing to tell a story about dreams, innovation, and love.